Approach
Our methodology is grounded in the notion that the best web sites must meet users needs and expectations. When successful, it will motivate them to take the desired actions. It is with this in mind that Commercial Media has developed the following process.

Discover
First, we listen to you. Successful engagements always involve clear communication and a deep understanding of the client's business situation. Then we study your customers, paying special attention to what they say, what they do and where they click. All CM's designers and developers are passionate observers of how real-life users interact with products and websites.

Plan
Most likely your project has many important business goals, with various levels of priority and difficulty. CM has been the central planning and product definition hub for some of the largest and most complex projects online. We'll carefully study your technical and content constraints, and help you rank everything into an actionable roadmap that can drive the design process.

Invent
In this phase, solutions come into view. In essence, we take our detailed understanding of your customers and start solving their problems in a way that leverages the strengths of your business. We continue to discover fresh solutions as we define the conceptual design. The best answers are not always what we expected them to be.

Define
Today, most websites resemble complex software products, and require painstaking definition before any development can realistically begin. We sometimes like to say, "If the specifications aren't clear, the design doesn't exist."

Build
CM's technical capabilities include client - and server-side development, e-commerce, content management systems, and CRM. Depending on your level of technical expertise and resources, our involvement in development can be minimal or comprehensive. In all cases, CM delivers famously detailed and clear designs and specifications, and continues to provide ongoing support for development.

Deploy
We make sure that applications and designs are ready before they launch. All user testing, quality assurance and reviews are conducted within CM's testing environment, a site to which clients have access. When all development is complete, we work with the client's internal IT department to deploy and launch the site at a live production environment.

Manage & Grow
It's not always possible, or smart, to do everything at once. We work with you to make changes that have the most effect first, and provide for how a solution may grow in the future. We also guide that growth, by continuously evaluating the effectiveness of your web applications, designs and building on their successes there by increasing your ROI.