Approach Our methodology is grounded in the notion that the best web sites must meet users needs and expectations. When successful, it will motivate them to take the desired actions. It is with this in mind that Commercial Media has developed the following process. How the vision is realized Phase 0 Investigation Develop deep understanding of goals and obstacles of the project Analyze client's situation and the competitive arena Define project objectives and scope Identify key team members Phase I Exploration Synthesize Phase 0 conclusions into innovative solutions Explore design and technical possibilities Select technologies Choose look and feel Phase II Definition Refine and validate concept Define content and technical architecture Develop detailed interface and technical design Initiate user testing Phase III Implementation Prepare all specifications for production Create design documentation Produce design, content and programming Execute coding and functional testing Hosting